Customer: Festival in KSA

AR App For Festival User Experience

  • AR App For Festival User Experience DETAY

The customer employed an AR app to present an expo venue and key exhibitions of one of the largest festivals in Saudi Arabia. The AR-powered interactive presentation of the festival exhibits was an epic win with wow effect helping the customer drastically improve visitor involvement through a new artwork perception experience.

The project was completed on an extremely tight two-week schedule, including the search for presentation designs and AR tag development. The app was based on customer-provided rendered 3D objects, CAD drawings, videos of building and exhibits. In addition, a special AR tag was designed to invoke the venue model.

To run the AR app, users pointed the smartphone camera on a special tag and thus t access to a 3D model of the expo venue supported by interesting facts about the festival.

Users could interact with exhibits in the augmented reality and even see the exhibits right on the table.